Digital camera shopping 101

64702H(NC)—Digital cameras tend to be at the top of our holiday wish lists – but with so many features and options available, making the perfect purchase can be daunting. Most Canadians want cameras that can automatically adjust their settings as needed, have high quality lenses, and have a big zoom – but what else?

According to Panasonic, it’s all about identifying the personality of your photographer! Find out what they will be using the camera for and what they’ll value most in terms of features. Here are a few examples of common personalities to get you started – does anyone sound familiar?

Enthusiastic amateur – Known for their keen eye and excellent picture taking skills, the amateur photographer wants a camera that is versatile, high quality and dependable. Consider a detachable lens camera like the Lumix DMC-G2 which is lightweight, is operated by a simple touch-screen, has a versatile MOS sensor and can be used with eight different high-performance lenses. The LX5 is an extremely high-performing camera and small enough to fit in your pocket – this will make the photographer on your list very happy.

World traveller – Whether in climbing the Eiffel tower or walking the Great Wall of China, the travel buff needs a powerful and portable camera that fits easily in their fanny pack.  Look for a compact camera with a built-in flash as well as an Intelligent Auto mode to help capture night shots. Some models even have built-in GPS capability that digitally labels images with the location where they were shot – sorting through post-trip images has never been easier.

Outdoor enthusiast – Always on the go, outdoor buffs need a camera that will stand up to rough and tumble outdoor activity on land, snow or water.  Look for a model that is waterproof, freezeproof, shockproof and dustproof to withstand the great outdoors. A quick start-up time and the ability to shoot in high definition will ensure that sudden, spur-of-the-moment opportunities will never again be missed.

Parent photographer – To capture Johnny’s big catch from the bleachers or Sally blowing out candles on her cake, parents need a versatile camera that is easy to use.  A quick start-up time, HD video and a powerful zoom lens will ensure that life’s precious moments don’t get missed.  A camera with Intelligent Auto mode will automatically choose the right settings (so you don’t have to) and compensate for handshake and subject movement. Face Recognition will identify pre-programmed faces to ensure familiar faces are optimally lit and in focus.

Visit www.panasonic.ca for more information.

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