(NC)—Did you know that back in 1985, Australian vintner, Lindeman’s, created a chardonnay exclusively for Canadians? The specialty export Bin 65 was not even available in homeland Australia until several years later—and now, with the arrival of the 2010 vintage, the brand is celebrating its 25th year in Canada.
“Canadians will surely notice our eye-catching new look for this milestone anniversary,” says brand manager, Jaime Moore. “We’re calling it “modern refresh”. For example, the labels in the Bin line are now infused with metallic style and colour and feature capsules for clearly identifying the reds and whites in an informative way. A tasting note on the Bin 65 Chardonnay describes the pending taste experience for this wine as one that “combines flavours of peach and melon with a soft, smooth finish.”
While Lindeman’s is now a top seller in 55 countries, some of the Canadian milestones along the 25-year path include:
1999: Bin 65 becomes No.1 selling imported Chardonnay in Canada.
2000: Lindeman’s is appointed official sponsor of the Canadian Olympic team.
2003: Bin 65 surpasses domestic wines to become No.1 selling Chardonnay in Canada and raised this Australian label to the No.1 imported wine brand.