(NC)—Now that so many awards are bestowed on wines other than those produced in Europe, the resulting success has lead vintners to credit them as ‘new world’ wine. Some of the most distinctive are found in Australia, New Zealand, Canada, the United States, Chile, South Africa and Argentina.
“New world wine production started when immigrants took age-old techniques and traditions to their new homeland and learned how to apply it to the unknowns of the soil and climate,” says Jaime Moore, a brand manager for the Australian vintner, Lindeman’s. “In the late 1830s for example, our founder, Dr. Henry J. Lindeman, was introduced to winemaking while traveling through Europe where he became fascinated by both its social and medicinal benefits. By the 1840s, he had embarked from England to a new life in the Australian colonies but insisted on finding a solution to the ‘nearly poisonous hard rum and spirits’ consumed by its residents. By 1843, he had planted his own 330-acre vineyard and devoted much of his time to perfecting the winemaking craft.”
Soon afterwards, Australian wines were winning prizes in Europe and today, says Moore, Australian expertise and techniques are some of the most sophisticated in the world.
“Canadians are particularly big fans,” Moore continued, pointing out that Lindeman’s Bin 65 Chardonnay is celebrating its 25th year in Canada with a contemporary new look.
“We’re calling it a ‘modern refresh’— and across the entire Lindeman’s line, it includes eye-catching metallic colours on the label and logo, plus informative taste descriptors with useful information about each product range.”
Equally important, she said, the entire Bin line is now using air-tight screwcap closures.
“Updating to modern times has also meant a long close look at how the wine is protected, sealed, and stored. The natural fibres in cork occasionally taint and spoil the entire vintage—and that’s why so many of the most highly regarded wineries around the world are shifting to screwcap closures.
“Spoilage is one reason, but also extensive cellars for storing wine on its side to keep the cork moist, have not been built into most modern homes,” Moore continued. “A screwcapped wine, on the other hand, can stand upright no matter how long you keep it —and for those who prefer just one glass from the bottle, the latest airtight closures are the easiest way to enjoy the wine over a couple of days. ”
www.newscanada.com
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