Temperatures are rising, winds are picking up, and rain is beating down to the tune of mother nature’s drum. Soon the snow will be here. The climate is changing, and so should your approach to investing in winterizing your roof for the cold season. “As roofers we have been trying to prevent damage to homes and buildings by promoting the best products to our customers” says President Bruno Leveque of Let It Rain. “Nature’s assaults are strong, but at the frontline, we have our roofs to defend us and keep us safe. That is why we have to invest in higher grade products and service techniques. As technology advances, products become more resilient to hotter, wetter, and windier weather. You can’t put a price on shelter” Bruno enforces, “it is our corporate responsibility to upsell our environmentally sustainable products and services simply because they are worth the investment.”

Attic or ceiling insulation and roof ventilation are often ignored but have a large impact on the comfort of your home and the life of your roof. Without proper attic insulation and a balanced ventilation system, your attic will allow heat to escape, creating damaging moisture and ice build up. Let it rain promotes attic insulation as an important part of the roof system and ensures that your roof will last a lifetime with proper insulation. No matter the quality of your roof, if you do not insulate and allow it to do its job, which is creating a healthy environment for you, not even the newest and toughest roof will survive the Canadian winter. – www.letitrain.ca

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