Walking the IDS show this year during the Opening Party with a glass of champagne in my hand…I came across the IKEA booth…I must admit, I paused from afar. It was so well done and as a result, they won the Gold prize for the best booth. And why not..it was fabulous.
They used a mix of natural materials such as rustic wood , brick and reclaimed items. Paying valuable homage to the ‘green movement’, they incorporated great storage solutions, all in a very natural and muted colour scheme. Certainly a departure from what we normally visualize when one utters the four letter word ‘IKEA’…
When I design my dream chalet or cottage in the woods, I will most certainly reference the elements which were incorporated in this booth design. Congratulations!
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